Using Data to Improve Your Peer-to-Peer Fundraising Results
Peer-to-peer fundraising is an effective way to engage supporters to raise funds from their networks on your nonprofit’s behalf. It allows you to reach far more donors than you would otherwise. But what do you do when your peer-to-peer fundraising results start to fall short of your goals? Or, when you want to get ahead to make sure they don’t start to drop off in the first place? Taking time to gather, analyze, and use data from your past campaigns or events can help you uncover trends and find new opportunities to improve your peer-to-peer fundraising results. Prioritizing System Integration…